Fast Food........................

by **Admin** Tue Nov 03, 2009 12:01 am

Fast food is food which is prepared and served quickly at outlets called fast-food restaurants. It is a multi-billion dollar industry which continues to grow rapidly in many countries.

Fast-food
outlets are take-away or take-out providers, often with a "drive-thru"
service which allows customers to order and pick up food from their
cars; but most also have a seating area in which customers can eat the
food on the premises.

Nearly from its inception, fast food has been designed to be eaten "on the go" and often does not require traditional dominant cutlery.
Common menu items at fast food outlets include fish and chips,
sandwiches, pitas, hamburgers, fried chicken, french fries, chicken
nuggets, tacos, pizza, and ice cream, although many fast-food
restaurants offer "slower" foods like chili, mashed potatoes, and
salads. However, even though Western-style Chinese cuisine is most
often served as take-away, it is seldom considered o be fast food.

The
modern history of fast-food in America is connected with the history of
the hamburger, as the earliest fast-food outlets sold hamburgers as
their primary product. The American company White Castle is generally
credited with opening the first fast-food outlet in Topeka, Kansas in
1921, selling hamburgers for five cents apiece. Among its innovations,
the company allowed customers to see the food being prepared. White
Castle later added five holes to each beef patty to increase its
surface area and speed cooking times. White Castle was successful from
its inception and spawned numerous
competitors. In recent decades, Mexican-style food like tacos and
burritos, as well as pizza, have also become staples of fast food
culture.

McDonald's,
a noted fast-food supplier, opened its first franchised restaurant in
1955. It has become a phenomenally successful enterprise in terms of
financial growth, brand-name recognition, and worldwide expansion. Ray
Kroc, who bought the franchising license from the McDonald brothers,
pioneered many concepts which emphasized standardization. He introduced
uniform products, identical in all respects at each outlet, to increase
sales. At the same time, Kroc also insisted on cutting food costs as
much as possible, eventually using the McDonald's Corporation's size to
force suppliers to conform to this ethos.